MARS-Skittles partnership announcement

The Trust is delighted to announce a new partnership with the SKITTLES brand! The iconic confectionery has been celebrating the LGBTQI+ community and Pride month internationally since 2016, and we are thrilled to launch their first ever local initiative in New Zealand this year to support, celebrate and add visibility for the rainbow community! The SKITTLES PRIDE campaign will run throughout the traditional PRIDE month of February profiling the Rainbow NZ Charitable Trust logo.

on social media and online platforms. Limited-edition SKITTLES PRIDE packaging will drain their iconic rainbow packaging, carrying the statement “during Pride, only one rainbow matters”.

The Trust is working closely with the SKITTLES Auckland office to optimise the launch, and develop a long-term partnership to benefit both organisations and the wider LGBT+ community nationwide. The SKITTLES brand have donated $10,000 which has been ear-marked by the Trust for our Community Grants programme applications, open to all Pride events including parades & festivals planned for 2023. See more at https://rainbownzcharitabletrust.org.nz/news/

Emily Dowling, Mars New Zealand General Manager, the maker of SKITTLES, says; “at Mars, we believe our business and our community are at their best when we embrace and celebrate all people. SKITTLES – and its iconic rainbow – stands for happiness, inspires fun and celebrates diversity and inclusion. As an iconic global brand, we believe we have a responsibility to use our voice and the power of our brand for good, and supporting Pride is a great example of this. Mars is committed to advocating for the LGBTQ+ community both within our own organization and throughout the world.”

SKITTLES Pride Packs will be available across all major retailers, including Countdown, New World, Pak N Save, The Warehouse, service stations & local convenience stores. The Limited-Edition Pride Packs will begin rolling out nationally from 13 February 2023 until stocks last.